Welcome to JC Foundation
Where Edmonton Brands Grow & Communities Thrive
We’re more than creatives. JC Foundation partners with local entrepreneurs, nonprofits, and businesses across Edmonton to build brands that stand out and stand for something.
Whether you're launching a business, growing your digital presence, or reimagining your brand from the ground up, we’re here to support your journey with strategy, design, and heart.
Rising from the Ashes: Jessica's Journey of Healing and Hope
JC Foundation was born from lived experience. Our founder, Jessica Fraleigh, overcame two decades of addiction, trauma, and darkness — and turned that pain into purpose. Today, she leads with compassion, guiding others in recovery through branding and creative empowerment.
"Believe in the power of your own story; every chapter of struggle leads to the triumph of a new beginning."
Branding, Marketing & Website Services for Edmonton Businesses
At JC Foundation, we empower local Edmonton businesses, entrepreneurs, and nonprofits with creative services that fuel real growth. Whether you're launching a new business, refining your story, or scaling your vision, we offer personalized branding, marketing, and website design that helps you grow with clarity and confidence.
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Website Design for Edmonton Businesses Ready to Scale
We design modern, accessible websites that are built to convert. Whether you need a simple landing page, a portfolio site, or a full business website, we deliver digital experiences that work — custom-built for your goals and ready to grow with you.
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Our Mission
Our vision is to build a future where creativity is a pathway to growth and impact. We imagine a business community in Edmonton that is collaborative, compassionate, and led by brands that believe in more than just profit.
We see branding and marketing as tools for change. Tools that help people tell their story, grow their business, and create opportunities for themselves and others. Whether someone is rebuilding, expanding, or just getting started, our vision is to support that journey through meaningful design and connection.
We are here to help people turn ideas into action, stories into strategy, and businesses into movements that matter.
Our Vision
"Believe in the power of your own story; every chapter of struggle leads to the triumph of a new beginning."
Our core values shape everything we do. From branding and marketing to strategy, storytelling, and community support, we believe creativity has the power to build stronger businesses, amplify purpose, and move people forward.
At JC Foundation, every project is personal. Whether it is a new logo, a website launch, or a full brand refresh, we show up with intention, compassion, and a genuine commitment to our clients’ growth. Our work is built on relationships, not transactions.
We believe in doing things the right way. That means showing up with:
Empathy. Dignity. Collaboration. Courage. Hope.
These values are more than words. They reflect who we are, how we work, and what we bring to every brand we help grow.
Our Values
Empathy
We listen first, speak with care, and design with understanding. Every story matters, and we meet each client with compassion and respect for their journey.
Dignity
We believe every person and business deserves to be seen, heard, and valued. Our work reflects the worth of our clients and the communities they serve.
Collaboration
Great brands are not built in isolation. We work side by side with our clients, combining our creative strengths with their vision to build something meaningful together.
Courage
It takes bravery to begin again, to grow something new, or to share your story. We honor that boldness by showing up fully and creating work that inspires action and confidence.
Hope
We create with belief in what is possible. Every logo, website, or campaign we build is a reminder that growth, transformation, and impact are within reach.
These values are the heart of everything we do. They guide how we show up, who we serve, and how we help Edmonton businesses grow with purpose and integrity.
Collaboration is at the core of what we do. By partnering with local Edmonton businesses, nonprofits, and community leaders, we amplify our impact and deliver creative solutions that go further. Each collaboration strengthens a network built on trust, shared values, and a commitment to helping others grow with purpose. Together, we create meaningful change — one partnership at a time.
How We Support the Community
At JC Foundation, our roots are in service. We began with a mission to support those who are often overlooked, and that mission continues to guide everything we do.
We use branding, marketing, and website design to help people and businesses thrive. Whether you are growing a small business, launching a new idea, or giving back to your community, we are here to support your journey with care and creativity.
Everyone deserves the tools to succeed and a team that believes in their potential.
How We Serve Our Community
Supporting the Unhoused
We work alongside local outreach teams across Edmonton to provide meals, winter supplies, and essential care to people experiencing homelessness. We lead with compassion and meet people where they are.
Encouraging Pathways to Growth
We offer resources, creative support, and guidance for individuals entering new chapters of life. Whether starting a business or building confidence, we help create forward momentum.
Donating Creative Services to Those Starting Over
For people rebuilding their lives, we offer pro bono branding support including logo design, landing pages, and basic marketing. These tools help individuals launch small businesses, apply for jobs, or take their next step with dignity.
"You are not defined by your past but shaped by your courage to embrace a brighter tomorrow."
